(As signed as NDA, I cannot share in-depth details on how we researched, tested and made decisions for the MVP).

Overview:

A leading analytics company approached us with a challenge to improve their dashboard. They wanted the dashboard to be more user-friendly and accessible to new users.

The main goal was to provide better insights to their clients and help them target a more suitable market for their next campaign.

Problem:

The existing dashboard was cluttered and difficult to navigate, which made it hard for new users to access the information they needed. The data was presented in a complex format, which made it challenging for clients to understand and interpret the insights.

Solution:

Our team conducted extensive research to understand the needs of the analytics company and their clients. We identified the key pain points and developed a new user-friendly dashboard that presented the information in a clear and concise manner. We used a simple and intuitive design to make it easy for new users to access the data they needed. The data was presented in a visually appealing format, which made it easier for clients to understand and interpret the insights.

Results:

The new dashboard was well-received by the analytics company and their clients. The clients reported that the new dashboard was easier to navigate and provided better insights. The company reported an increase in customer satisfaction and an increase in the number of clients who renewed their contracts. The analytics company was able to target a more suitable market for their next campaign, which resulted in an increase in sales and revenue.

Conclusion:

The redesign of the dashboard was a success. The new dashboard provided a better user experience, which resulted in an increase in customer satisfaction and an increase in sales and revenue for the analytics company.

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